• This post is at least 300 words in length
  • This article has a defined main topic. The first paragraph explains the article topic and includes the focus keyword
  • The focus keyword(s) is in the first paragraph

On-Page Elements

  • This article includes a supportive main image
  • The title is 50-60 characters (5-6 words) long and includes the focus keyword(s) and relates to the article’s main topic. Numerals and common abbreviations are used when possible
  • Use subheadings and include related keywords (when possible).


  • Include a minimum of 3 links, either internal or external.

Meta Description (optional)

  • Informative meta description includes relevant keywords and acts as the “ad copy” for an article. The Contributor Tool currently doesn't have an option to add this, however, if you'd like to specify one, contact the editorial team with your preferred text (130-150 characters, no exceptions).