If you want eyeballs on your page, you're probably going to want to employ some good SEO practices. But what is SEO and why does it matter?
What is SEO?
Search Engine Optimization (SEO) is a multi-discipline field that aims to increase traffic and site visibility through placement on search engine results pages.
SEO isn't one magical button that can be pressed to make everything better, but rather the responsibility of each individual writer to ensure their hard work and the hard work of their colleagues and fellow fan contributors has the best chance at success.